Expert SEO services to help boost quality traffic and grow revenue.
Why Search Engine Optimisation Matters
So what exactly is Search Engine Optimisation (SEO)?
The popular SEO tool moz.com defines it as “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
What are organic search results?
Organic search results are the primary, unpaid listings returned to the user on a search engine results page (SERP) when they search for any given key phrase. That’s opposed to the sponsored links, which appear around or to the side of the organic results. These come from pay-per-click (PPC) advertising – on Google, that’s Google Ads.
Is content really king?
As millions of web users search daily for goods, services and information, it’s fundamental to the success of any online business that your website can be found by these users, and more so by users who are interested in your specific offering. This requires more than just an attractive website or interesting products. It’s essential that your website is rich in relevant content and is efficient in making this content highly accessible to search engines.
Why improve content?
Doing so enables search engines to readily gather data about your site. The better the quality and accuracy of this data, the better the prospects of your content being judged relevant to the search user’s query. Ultimately, where your targeted keywords accurately match user search and your content is highly relevant to the user’s search intent, your site will receive not just more but better qualified traffic from organic search.
How can Web Age help with SEO?
Our experienced search engine optimisation experts go “under the bonnet” of your website to identify technical SEO improvements, essential now that user experience (including core web vitals, cumulative layout shift, speed, security and accessibility) are important signals in ranking a website. They fully audit each site to improve click through rate, internal linking & navigation, execute image optimisation, carry out detailed keyword research & competitor analysis. The goal is to provide the most comprehensive SEO package possible at a sensible price.
Search Engine Optimisation Packages
*Services at additional cost.
Make SEO integral to web development
SEO Strategy
Vital for success on the web, allowing our clients to understand SEO is part of our goal. But why do our clients need to understand this? Why don’t we just provide it? Because like most things in life, it works better when its a “two way street”. Our clients are aware of what we are mutually trying to achieve, and we are all pulling in the same direction – together.
Make no bones about it – many businesses have been ripped off by dubious firms offering SEO services. Large tele-sales operations have grown up around this business, offering “first page of Google” and even “guaranteed”. Of course, no-one except Google can guarantee who will appear on their first pages within the natural listings. Secondly, the first question you should ask is – first page for which exact search phrase? It’s easy to achieve first page for irrelevant keywords. It’s much harder to rank for competitive keywords which may nonetheless be highly relevant to your business. That’s why extensive keyword research and planning is essential so that a strategy can be carried over into development or modification of a website. It’s then clear where improvements to an existing site or key elements to consider in development will lie.
Web Age therefore consider SEO as integral to the whole web site development process, from the very start of the project. An initial set of target keywords are considered at the outset. These will be integral to the site content, its titles, headings and navigation. SEO is therefore take into account as an intrinsic part both of design and content creation. Naturally, given the competitive nature of organic search, ongoing SEO is highly recommended for continuous improvement, but we aim to make it a cornerstone of any site that we build.
Think your SEO strategy through at the beginning, and make it integral to the development.